Company provides user engagement analytics for launch 19/20 NBA season
ePlay Digital Inc. (CSE:EPY) today announced the Big Shot Basketball mobile game was enabled for advertising revenue to coincide with the fast-pace of downloads during the opening week of the 2019/20 NBA season. In addition, the Company can release that Big Shot has been downloaded over 20,000 times as the Company officially launched the augmented reality fantasy sports mobile game in Toronto and Los Angeles on Oct. 22 for Android and iOS devices to coincide with the opening of the NBA season.
The company has previously announced that Big Shot would be monetized with advertising, in-app purchases, and eSports Prizing - ad inventory is now driving revenue for the first time. In addition, ePlay leverages its intellectual property as a template for the expansion of monetization, revenue, partnerships, acquisitions, and game titles.
“ePlay is thrilled that the NBA season has started off so well allowing the Company to focus on increasing downloads, user engagement, and revenue,” says Trevor Doerksen, CEO of ePlay. “The Company will be adding content payloads to Big Shot to fully enable monetization for ads, esports, and in-app purchases.”
The addition of esports revenue sources is in the final stage of beta testing and new skins are being created for Big Shot user avatars to be released during the holiday season. Adding more skins and esports will round out the next steps in launching revenue in the estimated USD$61.3B mobile gaming industry.
Monetizing An Engaged Mobile Audience
Today, ePlay can continue to reveal actual user data in which to monetize and focus core growth:
Big Shot esport competition engagement grew 26% in October 2019
Big Shot was downloaded over 20,000 times from the Apple App Store and Google Play Store
October Actual ARPDAU was USD$1.22
Understanding monetization in mobile gaming and esports is a function of downloads, engagement, and Average Revenue Per Daily Active User (ARPDAU).
Modelling Early Actuals
ePlay has been using its releases to help communicate how mobile games like Big Shot earn revenue. The Company combines 3 in-app revenue sources plus ePlay is a diversified mobile sports, esports and entertainment game developer and publisher. With the official launch and a few early data points, the Company can demonstrate revenue potential. The Company’s revenue actuals are still nascent given 9 days of data is available since launch and all 3 revenues sources are still in beta testing, however, the following standardized models with important variables provided and early actuals identified.
Figure 1. Revenue Run Rate projections based on October 2019 Actuals.
* ePlay October 2019 actuals (based on less than 30-days of data)
**ePlay download run rate based on early actuals
The Company also announces that on November 13, 2019, it issued an aggregate of 800,000 share options at $0.10 per share for a four year term to four strategic consultants to the Company, issued 1,000,000 total units of securities in a private placement for gross proceeds of $50,000 with each unit consisting of one common share and one share purchase warrant to acquire an additional common share at $0.08 per share until November 12, 2020, and issued 630,000 shares in the settlement of $31,500 owed an officer and a director and 240,000 shares in settlement of $12,000 owed to a consultant.